Michael J Rovito received his M.A. in Geography and Ph.D. in Public Health from Temple University in Philadelphia. Michael currently is an Assistant Professor of Public Health at Temple University. His research specializes in health behavior change, men’s health, and audience segmentation. His most recent research developed the “Control Identity” Personality Typology that aims to assist health education and intervention efforts for tailoring messaging strategies. Michael is a Fellow of the Foundation for Informed Medical Decision Making, the Albert Schweitzer Foundation, and the Information Technology in Society Research Group. His interests include military and World War II history, outdoor sports, and political strategy.